News – ASHLEY & CO Singapore


How does perfume work? Posted on 11 Dec 17:17

Perfumes are traditionally structured to contain three levels of “notes”. Known as the top note, the middle note, and the base or bottom note.

The top note is the initial impression a fragrance gives. These fragrances are mild such as cucumber, mint and lemon.

The middle or heart note is the “second” scent, usually warmer and floral. Common examples include tuberose, gardenia, rose.

The bottom or base note of a perfume is the deep earthy aroma that initially is quite subtle, but develops and lingers longer. Familiar base notes include musk, patchouli and sandalwood.

Ashley & Co's favourite places in New Zealand - part two Posted on 28 Aug 09:52

Exploring  Rangitoto, lunching on Waiheke, Hauraki Gulf, Auckland

Rangitio is a large dormant volcano that sits literally in Auckland's back yard - the Hauraki Gulf. Although it's such a familiar land mark in Auckland, it is a place that every Aucklander should visit and climb at least once. A 40 minute walk to crater, leads you to a breathtaking lookout that encompasses Auckland and it's surrounding islands.


Another spot, only a short getaway from Auckland is Waiheke Island, full of beautiful sandy beaches and vineyards.


Unveiling the story of ASHLEY & CO Posted on 15 Nov 23:51

Come to join us on Tuesday 17 November 7pm @ kapok flagship store

Ben & Jackie Ashley, the founders, will unveil the story of Ashley & Co

Join us at the afternoon tea party @ Nana & Bird - Scotts Square (August 15th) Posted on 13 Aug 19:50

Ashley & Co's favourite places in New Zealand - part one Posted on 3 Aug 22:28

Bethells Beach sand dunes, West Coast Auckland

The Bethells Beach Sandunes are Auckland's best kept secret. Located on Auckland's west coast, these black sand beaches are rugged, wild and spectacular. Tucked away behind the beach sits a mountain terrain of black sand dunes stepping down to a beautiful lake. A great family day out.


Sunday walk out west #Auckland #newzealand #westauckland #bethells #tehengawalk #walk

A photo posted by Lisa Mckay (@lisa_cheri) on


Te Henga (Bethells Beach) is a coastal community in the Auckland Region in the north of the North Island, New Zealand.

The Māori name Te Henga, meaning sand, originally applied to a wide area of the lower Waitakere River valley, but in 1976 the New Zealand Geographic Board changed the name of the beach from Bethells Beach to Te Henga (Bethells Beach).

The beach is approximately 30 kilometres north-west of Auckland City, at the mouth of the Waitakere River where it flows into the Tasman Sea. One of several popular resorts in the area (others include Muriwai, Piha and Karekare), it experiences a population explosion in summer when Aucklanders head to the sea. [source: wikipedia]

Kia Ora Singapore! Our online store is open! Posted on 3 May 23:52

Welcome to our house of scents! Ashley & Co's products are available from now.

Free shipping for a limited time only!

Kia Ora SINGAPORE Posted on 11 Apr 18:50

ASHLEY & CO is coming to Singapore. Why? IT MAKES SCENTS! Watch out for our announcement!